The first of a two-part feature on the Icelandic horse for FEI Equestrian World is live now. The programme is broadcast on FEI TV that has a global reach of over 238 million.This is one of the biggest promotions for the Icelandic horse to date. Entitled 'Little...
News from PR
FEIF Instagram challenges
feiforg on Instagram is 'under new management', and every month there will be new challenges. The topic for February is 'best friends', and you can post your pictures, using #feif2019. Let's see how far we will reach! The idea is that FEIF sets a fresh theme, and you...
Instagram winner in the FEIF advent calendar 2018
The picture that received most likes is this stunning photo of the very handsome Fengur frá Miðdal - congratulations, Denmark! You can see more photos of him on #fengurfrámiðdal. We also want to thank everyone who contributed to the advent calendar, either by sending...
Why not take a look….
FEIF (@feiforg) is the new Instagram account of FEIF, and the advent calendar #feifadvent2018 has been a great success. In four short weeks, the number of followers grew from zero to currently 691. Photos were sent in from places all over, and at times the judges had...
Icelandic horses in the city of Copenhagen
Red and blue colors blended with Copenhagen dressed for autumn. What a sight it was, when 4o Icelandic horses Sunday 21st of October rode in a parade from Christiansborg Palace towards the North Atlantic Brygge on the occasion of the 50th anniversary of the Danish...
Horses of Iceland program at Landsmót
Horses of Iceland (HOI) contributes to Landsmót with an exciting program, including lectures and shows. Visitors will also be able to dive into the world of the Icelandic horse in a 360° video with a virtual reality headset. A brochure about the characteristics of the...
Welcome to the Nordic Championships 2018!
The Nordic Championships for Icelandic horses will be held from August 7th-12th, 2018 at the beautiful competition grounds of Margaretehof in the south of Sweden, just outside the lovely city of Kristianstad. Riders and horses from all Nordic countries will meet and...
Landsmót 2018
The presale on tickets for Landsmót 2018 in Reykjavik is in full swing! A ticket is a great gift for the horse enthusiasts all over the world (adult week ticket: 15.900 ISK; teenager week ticket 7.900 ISK). Follow the link to visit the ticket shop!
Horses of Iceland – survey deadline June 30, 2017
Remember to complete the international survey sent out by 'Horses of Iceland'. It was sent out in four different languages: German, English, Icelandic, and Swedish. The survey is still open until the end of June. For those who have not yet answered, here is your...
Survey – Horses of Iceland
Stakeholders have worked together on creating a policy aimed at strengthening the image of the Icelandic horse through harmonized messages, marketing operations and promotional work, under the brand 'Horses of Iceland'. The research objective is to map attitudes...
1 May, the International day of the Icelandic horse
On May 1, Horses of Iceland, a marketing initiative for the benefit of the Icelandic horse has organized the International day of the Icelandic horse. So let your Icelandic horse open up a world of adventure for your family, friends, and acquaintances - especially...
Online stories – new initiative!
'Horses of Iceland' has a new subsection on the website with stories of all kinds about the Icelandic horse, highlighting its character and relationship with humans and its community at a regular basis. If you have good horse stories you would like to share, just...
Horses of Iceland
FEIF is proud to be a partner of the marketing initiative 'Horses of Iceland'! A wide range of partners meanwhile joined the great initiative promoting the Icelandic horse and maybe you would like to be a follower as well (already almost 35,000 combined on social...
Horses of Iceland – marketing project
The international marketing project called 'Horses of Iceland' opened its website in September. This site is an introduction to the Icelandic horse, its characteristics, and community worldwide. Pictures and videos play a large part to exemplify the Horses of Iceland...
May 1 – International Day of the Icelandic horse
The Icelandic Equestrian Association in cooperation with the marketing initiative Horses of Iceland collaborate on a weekend of celebration for the Icelandic horse. On April 30 there will be the annual horse parade through the city center of Reykjavík which is always...
Day of the Icelandic Horse
The international marketing project "Horses of Iceland" invites everyone to join the campaign and to organise an open house day at your stable. Encourage everyone to use this opportunity to strengthen the bonds between all members of the Icelandic horse world and...
FEIF is looking for a new board member
FEIF is looking for an energetic and knowledgeable person to join the Board as Director for PR. Responsibilities will include fundraising and sponsorship, publicity and communication merchandising, and developing the FEIF brand. The position is voluntary, but travel...
Herd in Iceland
Lindsay Blatt and Paul Taggart are creating Herd in Iceland, a documentary about the annual round-up of the Icelandic horse, isolated for centuries by the country's oceanic borders. Herd in Iceland began filming in the fall of 2010, when Lindsay and Paul travelled to...