The international marketing project called ‘Horses of Iceland’ opened its website in September. This site is an introduction to the Icelandic horse, its characteristics, and community worldwide. Pictures and videos play a large part to exemplify the Horses of Iceland and brand image with live feed from Instagram #horsesoficeland, and also YouTube videos that are produced by Horses of Iceland. This website will be a gateway into the world of Icelandic horses, not least through the partners of the marketing project.