Webinar: How to communicate on the equine industry

February 22 2024 | EHN

The EHN invites you to a free ZOOM Webinar:

Tuesday, 27th February2024, 10h30-12h00 CET

How to communicate on the equine industry – Take the opportunity of the Olympics to present good stories

There is enough data to show that the concerns around horse involvement in sport are rising. The equine world must positively engage with both perception and reality and show real commitment to change and ensure positive values.

  • How do we educate the professionals, the media and the public to meet the changing social values?
  • Do we know the reality of people’s opinion? Share surveys
  • Where are the good stories and how do we promote them?
  • Look at existing public initiatives to copy (for young people, for media, for the general public)
  • Invent EHN messages for tomorrow that could be supported by the industry.

Agenda and Speakers:
Moderator: Mark Wentein, Chairman of the European Horse Network

  • FEI Equine Ethics and Wellbeing Commission – Survey on the public opinion on equestrian Sport – Jessica Stark, Head of Communication at World Horse Welfare
  • French Ethic Committee for the Olympics – Coordinate the communication during Olympics – Deborah Bardou, Chair of the Ethic Committee (TBC)
  • FEI TV and Media – The Horse in society and the horse in competitions – Olivia Robinson, Communication Director at FEI
  • FNRS in the Netherlands – Influencers/social network moderation – Haike Blaauw, Managing Director at FNRS
  • Switzerland/COFICHEV – Symposium with Media – Charles Trolliet, President at Cofichev
  •  International Alliance of Equestrian Journalists – The need of the specialised press – Member of the Board at IAEJ (Panellist to be named)

The webinar will be recorded and available on the EHN YouTube Channel.