The cooperation between Horses of Iceland (HOI) and the Icelandic State on marketing the Icelandic horse has been extended.
In addition to Promote Iceland and the Icelandic government, the project is financed by the largest organisations and parties of interest in the Icelandic horse industry, in Iceland and internationally. The project’s goal is to build up a reputation for the Icelandic horse to help increase foreign exchange gains from the sale of horses, products and services. Participants are involved in shaping the project’s emphasis and marketing initiatives and are promoted on horsesoficeland.is and HOI’s social media platforms.