The participants of the FEIF Conference 2015 had the possibility to listen to a very interesting presentation of Charlotte Rabouan on the promotion of the Icelandic horse in France. Pur Chevals’ main aim is to raise the awareness for the Icelandic breed amonst French horse lovers and to target the existing riders via horse magazines, TV, horse exhibitions and events and through riding schools and clubs. If you are interested in more information, follow the link to the presenation: http://www.purcheval.com/wp-content/uploads/2014/12/Report-PUR-CHEVAL.pdf
Marketing Efforts for the Icelandic Horse
