The logo is designed by Stine Sandahl and is inspired by a horse symbol, pictured on a piece of jewelry from ancient times. Visually it drags a line from the historical roots of Nordic mythology, Vikings and the Sagas up until today.
The logo is a symbol of the Nordic collaboration for the World Championship 2015 to be held in Denmark and supports the theme of the event “New Nordic”. Finally, it is also a symbol of our amazing Icelandic horse as the distinct and powerful animal it is.
The toelting “Dragon horse”, which has become the nickname of the logo, magical and powerful with a high brand value.
Thanks to Matilde Bøgh for beautiful photos and Jacob Brodersen who composed the music of the film.